Coffee Cup Woes: Starbucks' Environmental Sustainability Challenge|Business Ethics|Case Study|Case Studies

Coffee Cup Woes: Starbucks’ Environmental Sustainability Challenge

 
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Case Details:

Case Code : BECG133
Case Length : 15 Pages
Period : 2009-2013
Organization :Starbucks Coffee Company.
Pub Date : 2014
Teaching Note :Yes (11 Pages)
Countries :US; Global
Industry :Beverages, Specialty Retail

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About Starbucks

As of 2013, Starbucks was the world’s largest coffee house chain. It served hot and cold beverages, whole-bean coffee, microground instant coffee, full-leaf teas, pastries, snacks, packaged food items, hot and cold sandwiches, and items such as mugs and tumblers.

 Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

For the year ended September 30, 2012, the company had earned revenue of US$ 13.29 billion and net income of US$ 1.38 billion (See Exhibit I for Starbucks’ financial data). As of 2013, Starbucks operated in 62 countries, employing around 200,000 people worldwide whom it called partners. Its operations were organized in three geographic regions: the Americas; Europe, the Middle East and Africa (EMEA), and China and Asia Pacific (CAP). The company had company-operated and licensed stores in these regions ....

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